Update: These are the original notes; look for newer articles to see how things have changed.


Wondering how this website has been put together? Or why certain things are as they are? Then this is the article for you!

Like any project, it’s good to be clear on the: what, why, and who. The how is (usually) less important; that’s the journey (fun!) part, and likely to change as you go along.

What: a business website, that also supports growing a community.

Why: to attract the target market and engage them in the sales process.

Who: parents looking for STEAM related courses for their children, adults looking for STEAM corses for themselves, and people looking for fabrication services.

And a couple of hows: cheap hosting, and make the implementation (source code) available for people to learn from. These are less important.

From there goals start to become clearer:

  • works on computers, tablets, and phones
  • includes social networks (Facebook, Twitter)
  • tidy, clear layout
  • has ‘sales’ pages (more static), and ‘community’ pages (blog posts, project writeups, etc)
  • use plain web technologoies rather than a turn-key service like SquareSpace
  • I don’t like “writing” in html. To many tags to take care of/get in the way.



GitHub. They provide free static file hosting, that’s ok to use for commercial purposes


It’s a waste of time managing links between your own html files, manaully updating files with style changes, etc. Luckily there are several static site generator tools that take care of this for you. Examples include Octopress and Pelican. I choose the later because it has the plugins I wanted, and I like python.

Pelican also supports markdown- which is a great way of writing for the web (and other places too.)

For layout (CSS), bootstrap can be added. This provides responsive layouts that will reshape themselves based on the screen size.

Access to Source Code

You can find the source code for this website on our Github page.

Feel free to learn from or copy the engine (the javascript, html, css, python,… ) powering this site. But please don’t just cut and copy the content (text, pictures, videos, etc)- thanks!

Specific Tasks

Parallax and Other Animations

I wanted some (simple) animation on the home page.

Parallax is effective, and not to hard to understand.

I started with this Parallax with Jquery tutorial, and got that to work inside Pelican.

But then I discovered ScrollMagic. Read the tutorials on their GitHub page. They’re not complete, but there’s enough there, along with their examples, to figure it out pretty quickly.

Embedding YouTube

Google makes it pretty easy: iFrame player.

Problems arise when you try and embed it in a responsive design- where the size of the box the video is in can change after the page is loaded.

I found this great article describing the problem, and a couple of solutions. I adapted the javascript solution. It needed some fixes (things change), and it worked really well… except when the window started small. I couldn’t quickly see how to trigger the javascript that calculates the aspect ratio after Bootstrap has completed re-arranging the columns.

Then I discovered Bootstrap’s responsive embed. It’s not as technically refined (doesn’t handle non standard aspect ratios), but it works, and is really easy to use.

Embedding Google Calendar

Just go to the settings of a Google calendar and you’ll find an option that will give you the html you need to embed it in your own web page.

But it doesn’t play nice with responsive layouts (noticing a theme?)

An easy fix is documented here.

Embedding a Twitter Timeline

It’s built in with Pelican/Pelican plugins.

And the twitter widget is already responsive- horay! (Not surprising- Bootstrap is from Twitter!) BUT at the extreme, just before the columns re-arrange themselves, it ‘pops out’ of my sidebar.

It’s only a little, but it’s noticeable.

In this case, a really fast hack: add overflow='scroll' to the containing div. The Twitter sidebar get’s slightly truncated at the extreme, but it’s still usable, and looks ok.

Embedding a Facebook page

I’m not a big fan of Facebook- but that’s where a large section of our target market is.

They make it very easy to include a Facebook page plugin.

But it’s explicitly not responsive(!)

Attempt one at making it work in the sidebar lead to this article. It clearly describes what has to be done, and provides example javascript code.

As I understand things after reading that article and parts of the Facebook javascript SDK docs, the layout is pre-calcuated server side. And you don’t get regular HTML, but a Facebook XML data blob that has to be rendered by a script running in the browser.

And that didn’t work for me; I kept getting errors related to CORS. When the script I copied above from tried to reload the data from Facebook it was blocked. It may work if not hosted on localhost- but I couldn’t find any concrete confirmation of this.

But how does it work when the page is first loaded? My guess is that the Facebook javascript API loads and renders the data when it is loaded. The SDK code is being loaded from facebook.com, and CORS is setup so that it works. As soon as I call the Facebook SDK from my script, the origin is set as localhost.

I tried turning off CORS in my browser, and that really blew up. Turns out this was used to hack peoples accounts.

Attempt 2: I need to cause the data to be reloaded, but the script doing it has to be from an approved domain. And I don’t want to be limited where my site is hosted for testing or deployment.

Solution: Create a small wrapper html page that just contains the Facebook page plugin. Embed that in an iframe. Forcing the iframe to reload it’s source after the page is resized causes the Facebook SDK to be reloaded- re-rendering the page plugin. Here’s how to reload an iframe.

It’s wasteful and annoying- but it works. Hopefully browser caching makes it a little less horrible.

Collecting Feedback - UserReport

I wanted to make it easy for people to give feedback- corrections, ideas, whatever.

I found UserReport. It’s free and easy to setup.

The only problem I had was figuring out how to adjust the location of the pop-up button; it defaults to vertically centered, on the left; right in the article text. I started going down the route of creating a custom feedback control… and then discovered you can change the position of the feeback button. I wish all the feeedback button related options where in one place, rather than in two.

Live Messaging

People like immediate feedback. We can remove a step (clicking and launching an email, waiting for a response) by adding live messaging to the site.

The Facebook page plugin already includes this for Facebook messenger. The Twitter plugin sort-of does as well.

But both of these don’t make direct communication the main call to action. They really want you to look at the content they have and go to their websites.

I added a direct “talk to me” call to action at the bottom of the page via smooch. They have a very reasonable free tier, and it was trivial to integrate. I’ve hooked it up to Slack. And if no one responds, then the viewer has the option of leaving their email for later follow up. Smooch can also be hooked up to SMS and voice calls, eg via Twilio.

The only down-side was how the integration works in Slack: each incoming customer chat creates it’s own chat room in slack. It makes sense, but it means Smooch has to have pretty wide access and control of your Slack team. My solution: create a new Slack team specifically for use with Smooch. This leaves the original Slack team ‘safer’ for community use.


Here’s a list of pages I found helpful.